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Gwyneth Paltrow’s Natural Beauty Line Launches Today

Photo via Well+Good

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Gwyneth Paltrow's first clean cosmetics collection with Juice Beauty launches today, according to Well+Good. The Goop founder announced her Juice Beauty partnership back in February, saying that she'd taken a step back from her other endorsements to focus on the makeup line.

The 78-piece collection is described as high-performance makeup made with certified organic ingredients, created by Juice Beauty scientists with Paltrow's creative direction. It encompasses primer, foundations, and concealers made without silicones and with rich coconut alkanes, as well as mascaras, lip colors, and cheek colors. Prices for the Phyto-Pigments makeup collection range from $20 to $48. The packaging is high-end, with glass bottles and airless pumps.

"We now know it’s possible to create luxurious makeup products but without any of the potentially toxic ingredients," Paltrow told Well+Good, describing the line as "real makeup with high-power, high-payoff pigments."

The Juice Beauty collaboration is just one of her ventures in Paltrow's ever-expanding empire, with a publishing imprint called Goop Press coming soon and perhaps more branded products on the way.