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Juicy Couture's Founders Inspire a Scripted TV Show

Photo: Pam & Gela

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The rise of Juicy Couture and the story of its founders Pamela Skaist-Levy and Gela Nash-Taylor is set to become the subject of a new television show, WWD reports. Freeform, the channel formerly known as ABC Family, has picked the show up from the same producers who brought us Gossip Girl, Josh Schwartz and Stephanie Savage.

The show will document Juicy Couture's *rise from* humble beginnings, with Skaist-Levy and Nash-Taylor starting the line out of their apartment, to running a multi-million dollar brand. The hour-long show will be based on the pair's memoir The Glitter Plan. The story seems ready-made for television but the founders insist they didn't expect this. "But why not?!" they tell WWD. "Dreams do come true. It's Chapter 2, Pam and Gela style, where anything is possible. Being a TV character seems like the perfect next chapter to our magical fairytale."

The show hopes to cash in on a presumably large audience. "Every girl who has dreamed of creating a fashion empire with their best friend," Skaist-Levy

When asked about dream castings, Nash-Taylor said Rooney Mara and Skaist-Levy selected Jennifer Lawrence. At least the costumes, we imagine just tons of sweatsuits, will be comfortable.