Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Study Says Birkin Bag Is a Better Investment Than Stocks and Gold

New, 2 comments
Photo: Mehdi Fedouach/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Luxury online retail platform Baghunter claims that if you’re deciding between investing in gold, the S&P 500, or a Birkin, go with the Birkin bag. Baghunter compared the three investments' returns over the past 35 years and found that the value of the Hermès Birkin has increased in value more than 500% during that time.

Unlike the S&P 500 and gold, which might have good and bad years, the value of Birkin handbags has never decreased, according to Baghunter. It’s earned an average annual value increase of 14.2%. That’s part of the reason Baghunter named the Birkin bag "the safest and least volatile investment market" of those three options.

"In particular, the study displays how high-end, rare and sought-after luxury items such as Hermès Birkin handbags have never dropped in value, even during times of recession and economic difficulty," Evelyn Fox, the founder of Baghunter, told Luxury Daily.

"There is a difference between luxury and ultra-luxury. While the luxury market suffers during worse economic times the ultra-luxury market is impervious to economic factors that can affect other industries such as high-street retail and stock markets," she said.

Fox claims that resale for the status bag on the upswing because it's so hard for shoppers to be deemed worthy enough to buy one in boutiques. "The secondary market for Birkins is at an all-time high, with many women who have been turned away from Hermès or are unwilling to wait years for a Birkin instead buying from a trusted reseller," she said.

Think Birkin bags are pricey and impossible to get now? Baghunter is guessing that the value of the Hermès handbag will double in 10 years.

Love bags? Follow our Pinterest board:

Follow Racked's board Bomb Bags on Pinterest.

Watch: How to Spot the Difference Between a Real and Fake Handbag