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"Bitch Better Have My Money" isn't just a catchy song, it's also a solid marketing tactic apparently. Rihanna has been named the most marketable celebrity in the world, according to a new study released by the NPD Group, a global and top-ranking market research company. The singer comes out way on top of the rankings, with a good lead over the second most marketable celebrity, Beyoncé.
Ne-Yo and Usher are tied for third while Jennifer Lopez and Khloé Kardashian also make an appearance in the top 10. The study shows that Rihanna is 3.7 times more marketable than your average celebrity.
Rihanna already has lucrative endorsement deals and partnerships with companies like Samsung, Dior, and Puma, but according to the NPD Group, there's another brand that could really use her star power. The NPD's results show that RiRi's "top endorsement score" came from Jeep, which means the singer's fans are also likely to be interested in the car company.