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AG Casts Daria Werbowy in New Gender-Neutral Campaign

Photos: Cass Bird/AG

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Model Daria Werbowy's been a long-time favorite of denim and basics brand AG, but for the spring 2016 campaign, she's pulling double-duty. Refinery29 reports that Werbowy is the face of both the men's and women's lines for AG's newest campaign.

Shot by photographer Cass Bird, the ads show a fresh-faced Werbowy tooling around Los Angeles in buttondowns and slouchy jeans.

AG credited Werbowy's talent in why the brand wanted her to take on both campaigns. "It’s not often you have the opportunity to work with someone like Daria," AG's director of global communications Johnathan Crocker told Refinery29. "And part of those advantages are that your parameters, so to speak, are limitless."

He continued, saying:

We saw the recent trend of some designer brands shooting men in womenswear and thought doing just the opposite could/would be interesting and noteworthy. We didn’t see any other brands doing it, so we thought the timing was right. There are few women who could successfully pull this off, and we truly [believed] no one could do it better than Daria.

The trend he's mentioned of brands casting men for womenswear campaign could refer to Jaden Smith for Louis Vuitton, or Telfar Clemens’s unisex line shown on male and female models on the runway, or fashion’s experiments with gender-neutral styles in general, which have been embraced by designers from Public School to Hood by Air, Acne, APC, and Assembly New York.