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The headline today reads: Grace Coddington to Step Down as Creative Director of American Vogue. However, Business of Fashion reports that the news might not be that dramatic. Coddington will remain employed at Vogue as a creative director-at-large after serving as the magazine's creative director for almost three decades.
This new role will allow Coddington to take roles with outside companies — she's already announced a project involving a new Comme des Garçons fragrance — in addition to working on at least four editorial shoots a year for Vogue. This is the first time Coddington has been allowed to work with companies outside of Vogue, BoF notes.
"I'm not running away from Vogue, because it has opened so many doors," she tells BoF. "But it will be nice to collaborate, and nice to go out [and] give talks to people. It's just another approach. I'm certainly not going into retirement. I don't want to sit around."
Coddington says that the new role grew out of conversations with Anna Wintour. "I guess I kept going to her and saying, ‘Do you mind if I do a book, do you mind if I do a thing?'" she says. "She has always been really respectful of me, just as I am respectful of her. She saw that I wanted to branch out a little bit."
To pursue these external projects, Coddington has signed on with talent agency Great Bowery to help her find opportunities outside of just styling. "I wanted to do something beyond," she explains. "I approached them and they were willing to help me on all sorts of aspects. They're thinking up ideas for me, which is fun."
At the end of the day, though, Coddington concludes: "Overall, it's not different."