Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Kris Jenner Launches a Jewelry Line, Is Literally Giving Stuff Away

Photo: Jeffrey Mayer/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Usually, Kris Jenner is the one behind the scenes shilling every product imaginable for her daughters who might want to launch, say, a lip kit line or a book of selfies. Now, the momager is getting in on the action herself with her own jewelry line. She announced the new Kris Jenner Signature Collection on Instagram, after previously teasing a photo of a long, multi-tone pearl necklace on Twitter.

The necklace is the first — and only — item from Jenner's collection to go on sale and is currently available online.

The copy for the necklace promises a 45-inch strand of Majorca pearls in "a delicately crafted ensemble of rare colors of gray, Tahitian black, white, champagne and oro."

Jenner also adopted a classic HSN, seen-on-TV marketing strategy and is offering up a free pair of earrings if you purchase one of the limited-edition necklaces. The earrings are also Majorca pearls, "a retail value of $55.00," the site boasts.

The debut piece from the Jenner collection is currently priced at $155.

Love jewelry? Follow our Pinterest board:

Follow Racked's board Beautiful Jewelry on Pinterest.