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Kris Jenner Launches a Jewelry Line, Is Literally Giving Stuff Away

Photo: Jeffrey Mayer/Getty Images

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Usually, Kris Jenner is the one behind the scenes shilling every product imaginable for her daughters who might want to launch, say, a lip kit line or a book of selfies. Now, the momager is getting in on the action herself with her own jewelry line. She announced the new Kris Jenner Signature Collection on Instagram, after previously teasing a photo of a long, multi-tone pearl necklace on Twitter.

The necklace is the first — and only — item from Jenner's collection to go on sale and is currently available online.

The copy for the necklace promises a 45-inch strand of Majorca pearls in "a delicately crafted ensemble of rare colors of gray, Tahitian black, white, champagne and oro."

Jenner also adopted a classic HSN, seen-on-TV marketing strategy and is offering up a free pair of earrings if you purchase one of the limited-edition necklaces. The earrings are also Majorca pearls, "a retail value of $55.00," the site boasts.

The debut piece from the Jenner collection is currently priced at $155.

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