clock menu more-arrow no yes

Filed under:

Tommy Hilfiger’s NYFW Show Will Have a Dedicated Area for Instagram Influencers

Photo: Catwalking/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Tommy Hilfiger is giving Instagram influencers special access to snap away at the brand's upcoming fall 2016 show at New York Fashion Week. Fashionista reports that Instagrammers are going to be stationed in their own photo pit.

The Instagram photo pit is going to be called, regrettably, the "InstaPit."

Instagram content creators will be positioned right next to the area where photographers from agencies like Getty and Imaxtree capture scenes from the runway.

The resurgent Tommy Hilfiger's been big on creating Instagrammable moments lately, from partnering with Insta star Gigi Hadid on an upcoming capsule collection to creating a manmade lagoon for its tropical spring 2016 show. The brand's also an early adopter of virtual reality technology, bringing Samsung GearVR headset to flagship stores.

The InstaPit seems like the next logical step since Instagram's already conquered New York Fashion Week. The photo app reported that at the September 2015 shows, 26 million people had more than 200 million interactions.