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Louis Vuitton Casts Jaden Smith in Its Womenswear Campaign

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Photo: Todd Williamson/Getty Images

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Jaden Smith has been announced as the new face of Louis Vuitton's spring/summer 2016 womenswear campaign. The label's creative director Nicolas Ghesquière broke the news on Instagram and shared two initial images. In the first photo, Smith is seen wearing a skirt from the new collection. The teen star's made headlines for wearing women's clothes, like the dress he wore to Coachella last year.

The second image shows Smith in the same outfit, but this time surrounded by models Jean Campbell, Sarah Brannon, and Rianne Van Rompaey. The campaign is shot by famed fashion photographer Bruce Weber.

Smith is the second unorthodox choice for Louis Vuitton's new campaign. The label revealed that video game character Lightning, from the Final Fantasy franchise, will also front some of the ads in its Series 4 campaign.

Lightning and Smith are accompanied by South Korean actress and photographer Doona Bae. Ghesquière shared a campaign image of the actress photographed by Juergen Teller last week.

Smith follows in the steps of his sister Willow, who has modeled in a high-profile fashion campaign for Marc Jacobs.

Update: Ghesquière explained his choice to WWD. The designer says that Jaden is representative of a new generation "that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a man's trench or a tuxedo."