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Spanx Sets Out to Conquer Athleisure Market With New Leggings Line

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Spanx switched up its marketing in 2015, in acknowledgement that women now enjoy breathing and that the rise of athleisure makes wearing stretchy yoga pants all day seem much more appealing than shapewear. Now Spanx is getting in on the trend with a fancy legging of its own, ones that are meant to be worn to every appointment on your calendar.

Spanx's reinvention of its activewear category and big play in athleisure is the "Every Wear Pants," or three styles of leggings that are meant to go from yoga to work. Spanx wants its leggings to be office-appropriate and included details like faux leather piping, zippered pockets, and hem slits to accomplish this.

On the athletic side, the pants feature a bonded waistband and what Spanx calls antimicrobial, performance fabric. Unlike Spanx's previous nylon and cotton active pants, the Every Wear line uses the same materials as the Spanx shapewear bestseller Trust Your Thinstincts. Spanx promises that the black leggings are the blackest black, as in, not see through.

The Every Wear Pants are out now in three styles: the hem slit ($110), the stirrup, ($118), and the tech tape high-rise ($128).