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Kendall Jenner and Cara Delevingne are taking their friendship to the next level. The next level consists of trademarking their friendship nickname, CaKe, and smearing it all over tops and hats, according to The Sun. The pair trademarked CaKe in summer of 2014 and UK tabloid The Sun reports that the friends are hard at work on a brand that will utilize the moniker.
The two wore matching T-shirt that reads "CaKe Tour" last summer and posted an image of them together on Instagram. That last part is important, because the two imagine their Instagram popularity will help them move plenty of stock. "They both see it as a bit of fun but are secretly confident it will do well," a source tells The Sun. "They're two of the most photographed women in the world so the brand is going to be picked up by millions of fans."
The source also reveals that the models aspire to have CaKe stores in the US and UK and that Jenner "is the driving force behind the brand." It's not completely unimaginable that Kendall would be the brains behind the operation since she has collaborated with both Topshop and PacSun.