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The Kardashians can sell weird teeth-whitening devices, detox tea, waist trainers, and even morning sickness pills until the government shuts them down. The one thing that Kardashians cannot sell are magazines, apparently. WWD reports that while sales of print magazines were down across the industry, issues featuring members of the Kardashian-Jenner family took a particularly large hit.
Cosmo featured Kardashians on two of its covers, including the controversial issue with the entire clan with the tagline "The First Family." Cosmo averaged 531,086 in single-issue sales, but the family blowout issue only sold 436,500 copies. The February issue featuring Kylie Jenner fared only slightly better; she moved 495,423 copies. Kim's Glamour cover also flopped; it sold only 164,918, much less than the publication's average of 193,108.
Kendall Jenner's solo covers on both Allure and GQ performed closer to average than her family's and sister's covers. Allure and GQ's Kendall covers sold 81,385 and 83,202, which was about 4,000 and 10,000 copies less than average, respectively.
It wasn't all gloom and doom, though. Teen Vogue's Kylie Jenner issue in May sold 1,000 copies more than average, and Kim and Khloe both outperformed averages with their Rolling Stone and Women's Health cover, respectively. Still, it begs the question: have we finally reached Kardashian fatigue?