Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Target's newest collab is with SoulCycle, according to Well+Good. The indoor cycling chain is spinning off its clothing line into a capsule collection at Target. It's a $29 tank, $29 tee, $49 sweatpants, and a $49 hoodie, all with prominent Target and SoulCycle logos.
If you want everyone to know you bought your SoulCycle gear at Target, this is the collab to get. For comparison, SoulCycle's official clothing line includes $64 muscle tees, $128 sweatpants, $98 tights, and $158 sweatshirts.
Not only is SoulCycle's merch on Target's site, the two brands are partnering up for a nationwide tour of free pop-up SoulCycle classes. They won't be in Target stores, but at other venues in DC, Houston, Seattle, Atlanta, Nashville, Denver, Miami, Chicago, Minneapolis, and Los Angeles. Each city will host six totally free 40-bike classes per day, and you can see more details on signing up here. The tour bringing SoulCycle to the masses starts next Thursday and ends February 14th. SoulCycle is currently headed toward an IPO and an ambitious expansion plan.
"Helping our guests succeed in their wellness journey is an important priority for Target. As we enter this new year, we wanted to bring the same level of excitement to wellness that typically comes to life through our partnerships with top entertainers and designers," Target's EVP/chief marketing officer Jeff Jones told Well+Good. "When we thought about the most premier fitness brands, SoulCycle was at the top of our list."
Into Fitness? Follow our Pinterest board: