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Your Favorite '90s Supermodels Reunite for New Balmain Campaign

Photo: Balmain

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Balmain designer Olivier Rousteing is really embracing this '90s trend. The French label just unveiled its spring 2016 campaign and it stars a trio of bonafide supermodels: Cindy Crawford, Naomi Campbell, and Claudia Schiffer. The campaign was shot by equally iconic Steven Klein.

While Balmain has made a splash in past seasons for featuring Kanye and Kim then sisters like Kendall and Kylie Jenner or Gigi and Bella Hadid, Rousteing says this campaign is the start of a redirection for the house. "It's a new chapter for Balmain," Rousteing tells Vogue. "Sometimes people are confused and think it's all about social media and Instagram. Balmain has a deep soul, and it's not only about followers. It's about dreams and love, and I think with this campaign I'm going to show that and go back to its roots."

Rousteing says that he has dreamed of working with this triumvirate since he was just a child. He tells Vogue that he had photos of the models pinned on his walls and adds, "I felt like I was dreaming as I was watching the photo shoot."

The designer hopes that his audience — which has been built on a steady diet of reality stars — will share his appreciation. "All the people who love Balmain have this nostalgia of the power of fashion in the '90s when models were iconic—and this is always what I push," he says. "When you love Balmain, you love Cindy, you love Naomi, and you love Claudia."

You can see many more pictures of the campaign below and on Balmain's page.