Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Maxim’s Owner Reportedly Will Name Himself Editor-in-Chief

Photo: Gilles Bensimon/Maxim

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Politico reports that Maxim's publisher and owner Sardar Biglari will soon officially be named editor-in-chief. Ever since Maxim ousted EIC Kate Lanphear in October, Biglari's been very hands-on at the magazine. His signature is on the cover of every Maxim right below the logo, and he appeared in a photo spread with December's cover star Alessandra Ambrosio. Politico's Peter Sterne writes:

A Maxim staffer said that the new masthead title just formalizes what has always been clear: Biglari exercises full editorial control over Maxim. At one point last year, the staffer said, he decided to throw out a nearly-complete version of the December issue in order to completely redesign the magazine.

Lanphear wanted to reinvent Maxim with a fashion-forward vision, leaving its lad magazine roots behind. Since her departure, Maxim returned to its original strategy of putting naked women on the cover in December, and hired former GQ columnist Glenn O'Brien as its editor-at-large. Politico reports that the next issue's masthead will list Biglari as EIC and fashion photographer Gilles Bensimon will be named to a senior creative position.