clock menu more-arrow no yes

Filed under:

The Vogue-Approved Brand Making a Play for the Direct-to-Consumer Market

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

The La Ligne fall 2016 collection All photos: La Ligne

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The direct-to-consumer womenswear brand La Ligne received a lot of buzz when it first launched last season, due in large part to the backgrounds of its three founders, two former Vogue editors and an investment banker from Rag & Bone.

A few months and one collection later, the chatter hasn’t died down. Sure, success is almost inevitable when you have Anna Wintour’s support from day one. But since its debut, La Ligne has hit a stride providing everyday basics and trend-based separates for women who want quality without a middleman (and don’t mind paying for it — prices start at around $95 for tees and can creep up to $325 for more detailed blouses and pants).

Below are a few highlights from the new drop, which is technically two: the essentials collection and the edition line. They’re both shoppable here.

The La Ligne fall 2016 collection
The La Ligne fall 2016 collection
The La Ligne fall 2016 collection
The La Ligne fall 2016 collection
The La Ligne fall 2016 collection
The La Ligne fall 2016 collection
The La Ligne fall 2016 collection
The La Ligne fall 2016 collection