Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The direct-to-consumer womenswear brand La Ligne received a lot of buzz when it first launched last season, due in large part to the backgrounds of its three founders, two former Vogue editors and an investment banker from Rag & Bone.
A few months and one collection later, the chatter hasn’t died down. Sure, success is almost inevitable when you have Anna Wintour’s support from day one. But since its debut, La Ligne has hit a stride providing everyday basics and trend-based separates for women who want quality without a middleman (and don’t mind paying for it — prices start at around $95 for tees and can creep up to $325 for more detailed blouses and pants).