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Calling It Now: These Shoes Will Be Everywhere This Spring

By Far is the next brand to watch.

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Photo: By Far

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I’m going to be completely honest: It’s hard for me to be impressed by new products lately. Whether it’s a style I’ve already seen way too much of, or a brand’s messaging that just doesn’t really connect, it’s easy to stay unenthused. So when a brand is actually doing everything right — from the conversational tone of its website to a mood board-like Instagram, and, most importantly, really great products — you genuinely feel like you’ve found something special. And that is exactly how I felt when I stumbled upon By Far a few months ago.

The Bulgarian brand, founded just recently in 2015 by a set of twin sisters and a longtime friend, was born through a mutual love for shoes and near-tangible inspiration from the success of other young Eastern European brands. The trio was looking to fill the serious market gap for luxe quality options at mid-range price points, and with youthful and clever shoes ranging from $250 to $450, they’ve done just that.

The line offers a great range of styles, from heels and loafers to sandals and a newly introduced selection of boots in soft suedes and smooth Italian leathers. The brand consciously integrates a mix of deadstock and premium materials from luxe Italian factories, so every piece naturally finds its balance between feeling modern and vintage.

Personally, I have my eyes on the Lada Leather Boots in red, but regardless of which style, I recommend getting yourself a pair now while people still have to ask you where you found them.