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Target has quietly been stocking up on Korean beauty brands, which you can generally find under the “premium skincare” category there. While K-beauty brands are usually cheaper than a lot of premium Western skincare brands, at Target they fall on the higher end of the price point spectrum.
The retailer is offering 15% off the entire site today for Cyber Monday, so it’s the perfect time to splurge a little bit. Here are a few ideas, from the classics that everyone should try to some newer products.
Laneige Water Sleeping Mask ($24): Laneige is owned by Korean beauty giant Amore Pacific, which is essentially the Estée Lauder of Korea. It’s one of the first K-beauty brands that Target ever stocked. This sleeping mask, which you apply at night after all of your other skincare steps and then leave on, is a best-seller. You’ll wake up with the softest skin in the morning.
Laneige Clear-C Advanced Effector ($39): This is a newer product from Laneige and it’s a great multitasker. Technically it’s an essence, which is one of the more confusing categories of skincare. I use it as a toner and first step before all my other daytime skincare. It’s loaded with antioxidants and provides a bit of hydration while prepping your skin for everything else you want to layer on top. (Also, it smells good!)
Missha Time Revolution The First Treatment Essence ($49): If you’ve never tried a watery essence – the step that usually comes after toner and before a serum in a traditional Korean regimen, this is the one to try. Soak a cotton pad and wipe all over your face. It’s a great skin conditioner with some hydrating benefits.
Mizon All in One Snail Repair Cream ($38): When it was first introduced to the US, snail mucin as a skincare ingredient had a definite ick factor to it. This classic snail cream should dispel all those misgivings. It’s hydrating without being too heavy and also pretty reasonably priced, because a little goes a long way.
Derma Dr. Lab Hydromoist Water Gel Cream ($32): This is a great (and reasonably priced) winter moisturizer for people with oily skin. The oil-free gel consistency hydrates without feeling goopy.
Missha M Perfect BB Deep Cleansing Oil ($19.99): If you’re not double cleansing yet (meaning oil cleanser followed by a more traditional cleanser), why aren’t you? This is a good basic oil cleanser to start with as a step one.
Goodal Natural Clear Deep Cleansing Gel to Foam ($20): After an oil cleanser, step two is a more traditional cleanser. This one is foamy without leaving skin feeling dry or tight.
Racinne Ultimate Youth Power Eye Cream ($63): This is definitely one of the pricier products I’ve seen at Target, but I’m putting my money where my mouth is and trying this because I cannot resist a rich eye cream. This one purports to hydrate as well as minimize fine lines and dark spots.