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As someone who writes, edits, and assigns out shopping stories for a living, one of the topics I’m consistently bored by when pitched is luggage. A roundup of the best suitcases is a snooze. Yes, those stories are useful and serve a real purpose, but I personally cannot get excited about this particular product category.
Which is funny and weird, because I love to travel more than I love to do anything else. I also enjoy overpacking and stuffing everything I don’t actually need for a trip into one carry-on, because hell is waiting for your suitcase to roll out of a baggage claim turnstile.
Away suitcases are everywhere. You’ve probably heard them described as the Warby Parker of luggage, or the Casper of suitcases, or the Everlane of travel. Which means that it’s direct-to-consumer and has a really distinctive look. Away refers to itself as a travel brand, not a luggage brand.
And that’s probably why I’m drawn to it. I like the branding and marketing strategy. I like that there’s a blog on the site and a good Instagram, too. I like that they make one thing, and not a million. And I actually really like my Away suitcase. Mostly because it solved a problem for me that I didn’t feel like dealing with: quickly finding a carry-on that would definitely fit in overhead compartments.
I’ve heard that the casing of it gets scuffed easily, but I just dragged mine through the cobblestones of Santo Domingo in the Dominican Republic and it faired fine. It’s light enough for me to lift above my head without much of a struggle. I’ve never had a suitcase with four wheels and a phone charger built in, and both of those things are great, of course. I wish it had an outer compartment, but it doesn’t matter to me all that much that it doesn’t.
But who am I? Just someone who’s trying to be on vacation more than I’m not on vacation. You don’t have to take my word for it; there are a lot of other people with feelings about this particular suitcase too — some good, some bad (my coworker’s boyfriend somehow broke hers), some mixed. But I hear “Should I buy an Away suitcase?” kind of often, and my official answer is “yeah.”