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The Most Affordable Brands From the Indie Boutique Circuit

Cool brands that won’t totally break the bank.

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Model in cream overalls, baby pink turtleneck and leather jacket. Rolla’s Original Straight Overalls, $129

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It’s been a big year for the indie e-commerce shop. Thanks to Instagram, discovering new up-and-coming designers is easier than ever, but a side effect of that surge is this: A lot of it is just more of the same — and expensive. How many $350 sack dresses does one person really need anyway?

But there are affordable brands in this space, and a lot of them are making cooler, more unique things than some of the other guys out there with much higher price tags. If you don’t want to shop at the mall but aren’t trying to spend a ton of money on something special, this list below is a good place to start.


Model wearing gray open sweater coat with white top and black trousers underneath. Stelen Ellis Sweater, $139
Model wears black wrap top with belt and white trousers. Stelen Sofie Wrap Top, $54

Stelen

Designed in Scandinavia, the Need Supply Co. in-house line epitomizes Swedish and Danish style with a nonchalant vibe and a strict neutrals-only color palette. The current collection has a good mix of well-tailored trousers, transitional outerwear, and tons of statement-style shirts. Highly suggested if you’re trying to have a bit more fun with your work wardrobe and can’t stomach another J.Crew button-up.

Toit Volant November Pleated Button Shirt, $168
Toit Volant Monica Flare Dress, $189

Toit Volant

Toit Volant takes on the big task of remaining socially and environmentally responsible without sacrificing an accessible price point. The collection takes classic designs — like the LBD or a simple blouse — and makes them feel fresh with exaggerated details and volume. Everything is made and manufactured in the USA, and will generally run you between $60 for tops through $250 for jumpsuits and dresses.

Model in oversized black jumper and beige clogs.. Black Crane Quilted Jumper, $230
Cream colored trousers on model. Black Crane Cream Carpenter Pant, $159

Black Crane

This LA-based brand is heavily inspired by Japan, the home country of its two founders; naturally, then, the current lineup includes baggy pants, floor-sweeping dresses, oversized jumpsuits, and origami tops in soft muted colors. Everything is designed to move with your body and not restrict it — great if you’re always on the go.

Baserange Sahar Turtle Knit Vest, $145
Baserange Sahar Skirt, $198

Baserange

Baserange is all about quality, sustainable basics. The collections are seasonless, which makes shopping for whatever you need year-round a not-impossible task. The clothes are easy to wear and guaranteed to span several seasons without feeling tired.

Back of model in a pink mesh sweater. Farrow Essex Sweater, $50

Farrow

Farrow, another Need Supply Co. exclusive brand, plays a lot with texture, color, and volume. From raw hems and velvet to fringe and frill, you can expect an exciting little detail in every look — with a price tag that, more often than not, is under $100.

Rolla’s

Rolla’s nods to its Australian roots with a laid-back style that feels really modern. Its founders come from different global denim brands, so the jeans here have just the right look at just the right price. On top of great denim, the brand also offers an edited range of soft easy T-shirts, colorful knits, and all kinds of chambray.