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How to Shop Sephora’s VIB Sale, and What to Buy

It’s the most wonderful time of the year — to buy makeup.

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A crowd of shoppers outside a Sephora store. Photo: Mark Metcalfe/Getty Images

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It’s the time of year that beauty junkies everywhere look forward to with the shrewd eye of a lioness stalking its unsuspecting gazelle prey. Yep, the Sephora VIB sale is upon us. If you don’t already have your cart preloaded, here’s everything you need to know about shopping it.

To partake in this 20%-off-everything sale, you need to be a VIB or VIB Rouge level Sephora frequent shopper. For VIB level, this means you need to have spent $350 in a calendar year. For VIB Rouge level, it means $1,000. Yes, you can totally spend more now to meet these limits if you’re close, and then qualify afterwards for 20% off on even more stuff. I’m totally not judging you.

The sale for VIB Rouge shoppers is from November 4th through the 7th both online and in stores, and you should use the code 20ROUGE. The sale for VIB shoppers is from November 11th through the 14th with the code 20VIB. This includes Sephoras that are in JCPenney stores, but not The sale prices are only valid for orders that are shipping to the US or Canada.

Last year, there was some internet outrage that VIB Rouge members couldn’t shop both the Rouge sale dates and the VIB sale dates. Sephora has confirmed that this is also the case this year, so if you’re a VIB Rouge member, you need to shop this weekend or else beg a VIB friend to help you out the following weekend.

Now, what to buy? Something old, something new, something ridiculously expensive that you would never buy at full price, obviously:

Dyson Supersonic Hair Dryer ($399): I get asked whether this dryer is worth it, and I can’t answer this for you. Only you know if you need a $400 hair dryer. But I am a Dyson fangirl and own a vacuum and humidifier, and would totally have bought this. (Disclosure: I got one for free.) That being said, I love it, it’s much lighter and more comfortable than traditional dryers, and the magnetic styling nozzle connection is worth $50 of the price at least. Note: Sephora put this in the fine print: “Clients are limited to the purchase of 1 Dyson branded item per SKU per transaction during this promotion.” Lol.

Drunk Elephant Night Bright Kit ($28): Rumors are swirling that Estée Lauder is eyeing Drunk Elephant for an acquisition. This lovely skin care brand, which boasts “safe” ingredients and uses a lot of marula oil, is fantastic. I cannot gush enough about the Glycolic Night Serum. This is a way to try two of the products without committing to the full size and full price.

Kat Von D Everlasting Mini Liquid Lipstick Set ($49): Haven’t hopped on the matte liquid lipstick bandwagon yet? Try the best in the business (IMO) in a range of colors. Huda Beauty’s new Lip Contour Sets ($24) are another way to try Instagram’s favorite lip.

Estée Lauder Advanced Night Repair Power Foil Mask ($79 for 4): These foil masks are way too expensive to pay full price for, so now is the time to strike. Your face will feel like a silken flower after you use one.

Deborah Lippmann Her Majesty Gel Lab Pro Polish Set ($45): A lot of brands are making faux gel polishes now, but I think this is the most long-lasting with the classiest colors.