clock menu more-arrow no yes

Filed under:

This Is What a Drone Delivery Actually Looks Like

So when will it fly us our clothes??

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It feels like years that we’ve been hearing about how drones are going to (literally) swoop in and change our lives by delivering everything from pizza to tacos to our doors.

But while both Google and Amazon have been talking up drone delivery for years, Amazon has officially delivered on its delivery promise: Today, it announced it completed its first-ever drone delivery. The new service, of course, is called Amazon Prime Air — and there’s video.

YouTube/Amazon

Prime Air is still in a trial phase, being tested by customers in the region around Cambridge in England. But the service promises to deliver packages to customers in 30 minutes or less, and the first test in Cambridge apparently took just 13 minutes.

There are limitations, of course (beyond the whole Cambridge thing). Packages can only be five pounds or less, and not everyone should it expect it soon: Current development centers are based in the UK, the United States, Austria and Israel.

YouTube/Amazon

But! This is exciting for anyone who likes online shopping. Amazon is officially the biggest online clothing retailer in the US, with its Amazon Fashion section growing with both big names and in-house brands. And while pricing is still in the works, some experts say it might be cheaper than some of your traditional (think: FedEx) options.

All this bodes well for your online shopping addiction. Now, if only we all lived in Cambridge...