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Rexy’s for Kids: Coach Lands Its Ideal Customer

Blake Lively’s daughter is the new Selena Gomez.

Blake Lively’s daughter on the red carpet Photo: Getty Images

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Coach’s recent overhaul has earned plenty of attention, with retail experts and fashion critics (including us) mulling the brand’s playful lineup of dinosaurs, including lead dino Rexy (a T-Rex, duh) along with pals Steggy the stegosaurus, Woolly the mammoth, and Trixy the triceratops.

“If Coach’s mascot was once the Bonnie Cashin-designed saddle bag,” the Business of Fashion noted last week, “it is now Rexy, the animated tyrannosaurus which began as a random tchotchke and is now so ingrained in the label’s iconography that it spawned its own capsule collection.”

Rexy? Steggy? Who exactly are we targeting here?

Two-year-olds! Blake Lively and Ryan Reynold’s adorable daughter James stole the show on Thursday when she wore a little Coach bomber jacket covered with dino and rocket patches at her daddy’s Walk of Fame star ceremony in Los Angeles.

Blake Lively’s toddler daughter in a Coach jacket on a red carpet Photo: Getty Images

The $200 jacket promptly sold out, according to People.

Screenshot of Colette x Coach jacket online

In case you were wondering what to get your niece for Christmas, anything Rexy seems like a pretty safe bet.