Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

This Holiday Season’s Most Popular Dresses, by State

Seattle loves sequins, while San Francisco gravitates toward gold.

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Photo: Rent the Runway

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Generally, holiday party dressing means being as fun and playful as possible. Sequins? In the immortal words of Hilary Duff, why not! Velvet? ‘Tis the season, after all! Ridiculous ruffles? Go ahead, unleash your inner little fancy bitch!

But not all shoppers gravitate toward the same trends while hunting for festive attire. Rent the Runway’s lead data scientist crunched some numbers to reveal the most-rented looks in ten cities across the country, spotlighting trends that earned the highest proportion of rentals in each.

West Coast Rent the Runway users are big on sparkle and showing skin, it seems; 20 percent of orders headed to Seattle contain sequins, while 8 percent of San Francisco-bound orders feature gold items and 16 percent of Las Vegas shipments contain minidresses.

In Texas, drama reigns supreme; 5 percent of Dallas rentals include off-the-shoulder silhouettes, while 30 percent of Houstonians go for floor-sweeping gowns. The most popular styles in the Windy City feature long sleeves, while in Miami, partygoers prefer to keep things white hot.

On the East Coast, meanwhile, partygoers prefer more prim and proper looks. In New York City, tea-length dresses comprise 7 percent of all rentals, while in Washington, DC, 18 percent of orders feature full skirts. And in Philadelphia, 20 percent of rentals contain lace looks.

Check out the full map below.

Rent the Runway’s map of 2016’s 10 most-rented trends, by state. Photo: Rent the Runway