Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
For the past few months I’ve been eyeing Westerlind Outdoor, a New York City-based shop that offers that rugged, urban look in a way that comes off as genuine instead of try-too-hard. The brand’s whole thing is technical outdoor gear that’s actually cute too — you can really wear this stuff while hiking, but it’s nice-looking enough to wear around the city; glancing at the selection, you might not even realize it’s meant for anything else.
I hadn’t quite been able to make up my mind on whether or not I’m into it. But the brand’s second collab with heritage wool company Woolrich sealed the deal for me: I love all of it. Out yesterday, the capsule collection includes wool shirts and ponchos (from $250) made by Woolrich, felt hats by Westerlind ($69.99), pom-pom pins ($40) made by an artisan in Iceland (available on 12/20), a wool skirt and some unexpected items from Japanese outdoor brand Snow Peak, like a camping chair ($350) and a titanium mug ($30) and silverware set ($50).