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We Liveblogged Kanye West's Yeezy Season 3 From Inside MSG!

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Yeezy Season 3 show is finally here after much anticipation, and Racked is inside Madison Square Garden. It's a fashion week presentation! It's a concert! It's both! What a bonanza! Our two (slightly overwhelmed) women-on-the-ground — Racked EIC Britt Aboutaleb and Style Editor Nicola Fumo — will be bringing you every moment of interest from Kanye's big show. (Kenzie Bryant and Tiffany Yannetta, two Racked editors watching the livestream in the office, may occasionally chime in.) Let's do this.

Nicola, still there, 5:50pm: 'Ye left and I see a toddler in a DASH logo beanie so we might be done here on many levels. Goodnight!

Britt, now back at the office, 5:45pm: I can't believe it's still going.

Kenzie, 5:42pm: Yea, I gotta go.

Tiffany, 5:40pm: HOW IS THIS STILL GOING ON?

Nicola, 5:38pm: Kanye on his shoe: "I mean... it's the number one shoe. Number one Christmas present. It's not regular."

Nicola, 5:37pm: He's replaying the video game of his mom in heaven because the crowd wasn't excited enough. "This shit was hard to do, man."

[Everyone in the Vox office: There's a Donda video game?!?]

Tiffany, 5:34pm: "I really appreciate ya'll supporting the shoes when they come out."

Nicola, 5:32pm: Models slowly walking toward the music area, single fist in the air.

Tiffany, 5:28pm: This looks worse than any fashion party I've ever been to — because it's inside Madison Square Garden.

Nicola, 5:26pm: The sisters are leaving, back to their cage.


Nicola, 5:21pm: A girl sitting by me just realized we're next to Kim and is freaking out. The sisters are kind of dancing. The sisters are vertical. Khloe is the most dancey.

Britt, 5:20pm: Kanye is designing Balmain now. I can't. Is nothing sacred?!

Nicola, 5:18pm: Oh look, army sweaters with holes in them.

Britt, 5:17pm: "I want to thank adidas for paying for this." Omg the crowd is chanting "Fuck Nike." Or is it "fuck that beef?"

Nicola, 5:16pm: He's asking for feedback: First, what do you think about the album? Second, what do you think about the clothes? Second order of biz: thank yous.

Britt, 5:15pm: Meanwhile the merch line is still insane.

Nicola, 5:14pm: Kanye is furious about something, he's yelling at staff. Something about the presentation.

Tiffany, 5:13pm: "You left the fridge open someone took a sandwich."

Nicola, 5:09pm: The jumbotrons are panning over all the looks. Britt went to check out the merch. There's an A/V set up for the nerds out there.

Britt, 5:05pm: I'm in a pot cloud. Fashion week first.

Nicola, 5:02pm: Girl behind me screaming "FUCK IT UP KANYE FUCK THE OLD KANYE!!"

Tiffany, 5pm: "Blac Chyna fuckin Rob"

Nicola, 4:57pm: It's interesting because obviously no one here has heard any of this music. We're all listening to new Kanye together so no one is going nuts screaming lyrics. No one's even dancing. The models haven't moved which looks painful.

Britt, 4:56pm: Fashion people leaving.

Nicola, 4:55pm: There are about 200 models and it looks like they're mostly (if not all) people of color. The mood in the room is actually very mellow. It's a listening party. No one is trying to hop past security or anything. There's a male model on his knees with his hands up.

Kenzie, 4:53pm: Did anyone just here that lyric? "Me and Taylor might still have sex."

Britt, 4:52pm: Naomi is here!

Nicola, 4:50pm: "SHE JUTS BLEACHED HER ASSHOLE???" Was that a real lyric?

Tiffany, 4:47pm: Best soon-to-be-meme so far: girl me too.

Britt, 4:44pm: I feel like I'm in an OCC massage chair from all the bass. I can feel my fat jiggling.

[Overheard in the Vox office: This feels like a lot of pomp and circumstance for what feels like a deep cut.]

Kenzie, 4:42pm: This question is for Britt and Nicola: What does Kim smell like?

Britt, 4:41pm: Nicola is basically sitting with the Kardashians (!!)

Nicola, 4:40pm: Kanye's playing his new album. The bass is insane. 2 Chainz is in the back smoking.

Nicola, 4:37pm: Kendrick Lamar is here. He and Anna are joining the family. Kanye's making the rounds. Kim is white blonde!

Tiffany, 4:35pm: A third person is trying to get the livestream to work at the Racked office. BTW, we work alongside a tech team.

Britt, 4:33pm: Jaden Smith here. The whole family is in white. Literal standing ovation for North's arrival. She's wearing a white fur. NO SAINT :(

Britt, 4:30pm: "Keep or sell?" Is a common refrain post-Merch booth. Let's see how quickly it shows up on eBay. I'm surprised there isn't more shit to buy, tbh.

Britt, 4:26pm: Balenciaga's new designer Demna Gvasalia is here. [Britt's cell service is kind of weak: "AT&T blows."]

Nicola, 4:26pm: Capacity is 16,000 people and it's definitely less than half full at the moment. Granted there are people getting merch and snacks (who can blame them).

Tiffany, 4:25pm: Now a second IT person in the Racked office is trying to figure out how to work this damn livestream. [Update: we got it. Update #2 : we lost it.]

Nicola, 4:24pm: Clothes look the same as the last two seasons — bodysuits, etc.

Nicola, 4:23pm: The set is a giant dome with a nylon sheet over it. Models are entering through the side. There are a TON of empty seats

Tiffany, 4:17pm: We're pretty sure Kevin from IT is trying to stream this on the Vox Media office TV. [Update: Kevin asks, "u got the link?"]

Nicola, 4:15pm: Just saw two girls with the invite jackets: One is wearing hers and the other is just holding it (... like an invite)

Nicola, 4:13pm: Merch is $40 for a hat to $90 for a sweatshirt. This is the merch booth he was tweeting about earlier. He wanted a cube, but it is a rectangle. The line is at least 30 deep.

Nicola, 4:05pm: This is like Four Pins live.

Nicola, 4:00pm: Confirmed — there are indeed scalpers. There are also SEVEN check-in lines for "friends and family" and two for "Tidal."