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Forever 21 Launched a Plus Size Instagram Account and It’s Not Going Over Well

Photo: Forever 21

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Forever 21 launched a new Instagram account this week to celebrate the brand's new plus-size collection, and followers are not happy about some of the models Forever 21 is using to promote the line. Digiday caught on to a ton of negative comments left on multiple Instagram posts featuring models that didn't seem like they were actually plus size, in some customers' eyes.

"She is a beautiful woman, definitely not plus size!" one comment reads on an image published last week. Another commenter asked, "If she is plus sized what am I," and another reads, "Wow this is so not plus..."

Technically, there's no industry standard for what measurements constitute the "plus size" label. Forever 21's new line runs from XL to 3XL and bottoms run from 12 to 20, while Eloquii stocks sizes ranging from 14 to 24, and Torrid promotes a range of sizes from 12 to 28.

This leads to a variety of interpretations on the definition of plus size, and models have been caught in the crosshairs on the controversy plenty of times. When Calvin Klein ran an ad featuring size 10 model Myla Dalbesio and media outlets covering the ad characterized Dalbesio as plus size, backlash over whether or not the model qualified as plus size was so swift and furious that the brand was forced to answer to the controversy in the New York Times.