Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The next phase of Kylie Jenner's beauty industry domination has been announced. According to WWD, Jenner is working nail brand SinfulColors to launch a King Kylie-branded line of 20 jewel-toned nail colors, due out in early March.
It's a big coup for SinfulColors, which hasn't launched any celebrity collaborations prior to Jenner. The King Kylie line will retail for $2.99 apiece, a dollar more than the line's regular nail colors, and unnamed industry sources told WWD that the collaboration could pull in at least $15 million in revenue for the brand.
Jenner has already proven her ability to sell cosmetics — the famed Kylie Lip Kits sold out as soon as they debuted last November, and a subsequent restock sold out in about 28 minutes, according to WWD.
"We didn't want to just put a face on the product," Blake Decker, SinfulColors' head of marketing, told WWD. "We desired someone with the insight into the category and someone who is a big influencer with Millennials. We decided to dream high; dream big."
If you missed the lip kits and aren't able to get the nail colors either, never fear, the youngest Jenner has promised to launch an entire makeup line this year that she described, simply, as "what the people want."