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What do Pete Wentz, SZA, Chris Rock, Jeremy Scott, and yours truly have in common? We all just watched the Fenty Puma by Rihanna fashion show together, the singer's first full collection for the German athletic brand. And, to quote my favorite Rihanna Vine, "SHE did THAT!"
What I'm getting at is that Rihanna put on a real God damn fashion show. The set was fully blown out, creating a spooky forest atmosphere with black and white tree trunks, mirror tricks and fog machines. The venue was substantial, but not stadium-sized (ahem, Kanye). The front row had famous faces, but it wasn't an ostentatious show. Most importantly, she sent out a real collection of clothes with a cohesive theme; looks that will certainly open the wallets of her many, many fans (33.5 million on Instagram, our celebrity stock value meter).
The clothes were shown on male and female models, in a palette reduced to black and white. It was a riff on the sporty-gothy aesthetic Hood By Air tempered us into a few years back with Rihanna's signature proportional balance of one Very Big Garment (jacket, cape, track pants) with one exposed flesh region (thigh, shoulder, abdomen).
Broken down piece by piece, nearly everything seems to be commercially viable: boxer-style shorts, souped-up sports bras, those creeper sneakers at double the sole height, sweatshirts with lace-up fronts, and many coat/dress hybrids. This brings up two big questions: Where will this stuff sell, and how much is it going to cost? Are these $58 hoodies and $39 crop tops at Nordstrom, or are these $595 coats and $900 thigh-high leather boots on Net-a-Porter? Those details haven't revealed themselves quite yet; for now all we have are photos from the show, closed by Gigi Hadid, and a wishlist to build.