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Amazon is making greater inroads to fashion as it continues to evolve into your one-stop-shop for anything you could possibly need. The online retailer already stocks over 30 million items of clothing, has acquired fashion sites like Shopbop, MyHabit and East Dane, and is one of NYFW: Men's biggest sponsors. Now, the company is launching its own clothing brand.
There were rumors of this late last year, but WWD reports that the wheels of this plan have just gone into motion. Amazon is currently in hiring mode and the company is looking for people with fashion industry experience to come on and make its private label a reality.
WWD notes that a job posting for a senior sourcing manager went out late last week. The job description says Amazon is looking for "an entrepreneurial, analytical and highly motivated [senior] sourcing manager to join our team to launch new high-quality products for our global customers," according to WWD.
The person hired will also be charged with selecting and negotiating with factories and managing manufacturers. Another job posting makes the call for someone to handle inventory and relationships with vendors.
Amazon's vice president Jeff Yurcisin spoke on the need of a private label last October. He said that an Amazon brand could fill a demand when other brands back out or refuse to sell with the retailer.
Update: Amazon's private-label clothing lines are already here. WWD reports that Amazon quietly launched seven labels on its site, all with uninspiring names but affordable prices: Franklin & Freeman, Franklin Tailored, James & Erin, Lark & Ro, North Eleven, Scout + Ro, and Society New York.
The trademarked brands range from women's scarves and cold weather gear (North Eleven) to women's workwear (Lark & Ro) to a new source for draped cardigans (James & Erin). Also shop clothes for kids (Scout + Ro), men's shoes (Franklin & Freeman), and $250 men's suits (Franklin Tailored).