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Adidas Fights Homophobia on Instagram

Photo: Lukas Barth

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Adidas made a heartwarming move this Valentine's Day when it posted a photo of what appears to be two women showing affection in the brand's workout gear. The Instagram is accompanied by the caption, "The love you take is equal to the love you make."

Easy, simple, great! People should appreciate the photo, give it a double-tap, and keep moving down that Instagram feed. Unfortunately, some decided to fill the post's comment sections with hateful and homophobic comments. And Adidas rightfully stuck to its guns and brought its hate-free message to the comments.

To @azemann, who wrote, "WTF ADIDAS???? THIS DAY IS FOR BOY AND GIRL, WHEN THEY ARE COUPLE. NOT FOR LESBIANS, STUPID ADIDAS," adidas said: "No, this day is for LOVE. Happy Valentine's Day."

When Instagram user @americanhero123 expressed dismay and said they would take their business to Nike, adidas responded with two emoji: a waving hand and a kissing face.

Thankfully, most of the commenters recognized the importance of posts like this. "@adidas you guys are amazing," @quinton.sxe writes. "To see a representation of LGBT people in a popular ad by one of the biggest companies in the world really makes me happy. Growing up lgbt, I felt so alone and like nobody understood me. Seeing things like this makes me realize that we are moving in the right direction."

Also, to the guy who said he was leaving for Nike, we hope you enjoy the brand's annual Be True collection, which celebrates gay pride.

The love you take is equal to the love you make.

A photo posted by adidas (@adidas) on