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Sooo, turns out Rihanna is pretty good at this whole fashion thing. The ANTI singer is already our most stylish celebrity, but she's been proving she can also design as of late. Her first full collection with Puma was a huge hit and her first creeper-inspired sneakers sold out in whatever is the opposite amount of time it took for ANTI to be released.
Now, Rihanna has unveiled her next shoe with Puma, the Fenty trainer, KicksOnFire reports. KicksOnFire notes that past Rihanna x Puma shoes have only been the BadGal's takes on Puma's already existing models, but the Fenty trainer represents the pair's first original sneaker creation.
The shoe is a laceless slip-on with an exaggerated tongue. It's a nice fit in the here-to-stay trend of performance meets fashion, aka athleisure.
That means February 26th should be a great day at Puma headquarters. Business of Fashion reports that Rihanna's collaboration has already boosted Puma's sales.