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Burberry Partners With Apple TV for Shoppable Fashion Show

Photo: Samir Hussein/Getty Images

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Burberry is partnering with Apple TV to live stream its first consumer-facing, immediately shoppable runway collection. Apple TV viewers will be able to watch the show live from London’s Kensington Gardens at 1pm UK time/8am EST on Monday, February 22nd.

Since this is a cinematic experience, the brand's runway show will also include a performance by British musician Jake Bugg.

The Apple TV Burberry stream will have a shopping component too, just like the show. According to a Burberry press release, viewers can request a call through Apple TV from dedicated Burberry customer services reps in order to pre-order select pieces from the collection.

You'll also be able to re-watch the show and see all the looks in greater detail, thanks to the Apple Remote. It doesn't sound quite as revolutionary as Gilt's 3-D Apple TV shopping experience, but it does sound advanced for a live stream. Those without an Apple TV can watch the show on Burberry's site here.