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Of a Kind Is Launching a Beauty Marketplace

Photo: Of a Kind

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Of a Kind, the beloved newsletter and e-commerce shop, is adding to its ever-expanding empire with a marketplace where customers can find all the best products for their bodies, faces, and hair. Of a Kind co-founders Claire Mazur and Erica Cerulo exclusively tell Racked that their Personal Care Shop is launching today.

While Of a Kind has already brought its fans the best of on-the-rise apparel designers, it will now shine a spotlight on "beauty and bath picks, from the curl-saving conditioner Claire swears by to Erica's game-changing natural deodorant," the press release reads.

The first crop of products come from brands like Ilia, Stowaway, and Tenoverten and features a wide range of shower gels, body oils, concealers, brow pencils, scalp shampoo, incense, nail polishes, lipsticks, and more.

Of a Kind is clearly in growth mode after being acquired by Bed Bath & Beyond in August of last year. At the time, Cerulo told Racked that the new partnership would allow Of a Kind to "benefit from Bed Bath & Beyond's resources, infrastructure, and talent — €”not to mention its 40-plus years of retail success." She added: "We're focused on growing Of a Kind's e-commerce presence."

Of a Kind's Personal Care Shop is certainly a step in that direction. You can start shopping it here now.