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Keeping up with Kylie Jenner's lip kits has become no small task. In between quick launches and even faster sell-outs, restocks, and a whole new batch of new colors, the youngest Kardashian-Jenner sister has been marketing her product masterfully.
Yesterday, Kylie took to her social media platform of choice, Snapchat, to debut a new bold red lip color. It's a brand new style for Kylie, who has mostly released nude, matte, and natural shades.
"I had a lip kit photoshoot today and this is one of my new colors," she says on Snapchat. "It's red and it's pretty bomb." While the lighting in the video isn't ideal to really show off the color, other posts to Snapchat clearly depict the new lip kit's standout red color on Kylie while she models in matching underwear and leather dress.
And as if the lip kits weren't already best sellers, Kylie is adding a little something extra to send fans into a fervor. Seventeen reports that the reality star has penned a letter that will be included in every lip kit and one lucky buyer will even get the actual handwritten note, signed by Kylie. A fan on Twitter broke the news and was retweeted by Kylie.
There's no official release date yet, but Kylie tagged the video previewing the new color with the hashtag #comingsoon.