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Lululemon Founder Chip Wilson Scolds NYT Reporter for Tardiness

Photo: Kit and Ace/Facebook

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Don't ever be late for an appointment with Lululemon founder Chip Wilson because you'll never hear the end of it.

In his last New York Times interview, he made headlines for staring at a fellow hiker's Lululemon-clad butt, and now, his lengthy shaming of New York Times reporter Katherine Rosman for being 15 minutes late to their meeting became a large part of Rosman's story.

In front of employees for his family's new venture Kit and Ace, Wilson called out Rosman for being tardy and talked about how important punctuality is, as espoused by Landmark Forum values. He used the phrase "Jewish Standard Time," and said "that when we have breakfast with Katie, we don’t really have to be there when we say we will be there."

Thought it might get less uncomfortable from there on? Apparently not:

"It is a precious experience to have these breakfasts," Mr. Wilson said. "Look at the beautiful girl I get to sit beside!" Everyone at the table tee-hee’d, awkwardly.

Wilson continued the interview while heading to various appointments, giving his thoughts on still water versus sparkling and spouting off controversial Lululemon opinions.

"Lululemon became a teenager who wants its own way of doing things," he told the NYT. "It turns into a little bit of a pain in the butt, but you love it still. Now it’s at university. It still wants me, but it doesn’t want me. It wants me to support it, but it doesn’t want to acknowledge I’m supporting it."

Even though he's moved on with Kit and Ace, maybe he's not over Lulu. "It will get through university, and the child will return to the father," he said.

The ending to Rosman's day with Wilson has quite the twist. "Then, suddenly, the unthinkable: Mr. Wilson realized he was running late," she writes.