Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under: Co-Founder Sells Off His New Site, Bezar

Photo: Bezar/Facebook

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Bradford Shellhammer, the co-founder of once-hot, then-acquired e-commerce venture, launched new flash sale site Bezar in March 2015 with the hopes that it would be everything wasn't. Unfortunately, the site has now suffered a similar fate.

"I don’t want to just be the guy who is doing Fab again," he said in a Fast Company interview at the time.

Now Bezar has been acquired for an undisclosed amount by the online retailer AhaLife, Bloomberg reports. "Any entrepreneur is looking for ways to keep their vision and dream alive," Shellhammer told Bloomberg, explaining why he decided to sell Bezar.

The site featured a revolving selection of goods from indie designers and artisans in four categories: art, house, jewelry, and accessories.

When it launched last year, Bezar had raised $2.25 million. Re/code reported last month that Bezar was "very close to running out of cash."

According to Bloomberg, Bezar's employees and email subscribers will be folded into AhaLife, and Shellhammer will become an advisor. "It's definitely AhaLife, and Bezar will be going away," Shellhammer said.