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Fab.com Co-Founder Sells Off His New Site, Bezar

Photo: Bezar/Facebook

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Bradford Shellhammer, the co-founder of once-hot, then-acquired e-commerce venture Fab.com, launched new flash sale site Bezar in March 2015 with the hopes that it would be everything Fab.com wasn't. Unfortunately, the site has now suffered a similar fate.

"I don’t want to just be the guy who is doing Fab again," he said in a Fast Company interview at the time.

Now Bezar has been acquired for an undisclosed amount by the online retailer AhaLife, Bloomberg reports. "Any entrepreneur is looking for ways to keep their vision and dream alive," Shellhammer told Bloomberg, explaining why he decided to sell Bezar.

The site featured a revolving selection of goods from indie designers and artisans in four categories: art, house, jewelry, and accessories.

When it launched last year, Bezar had raised $2.25 million. Re/code reported last month that Bezar was "very close to running out of cash."

According to Bloomberg, Bezar's employees and email subscribers will be folded into AhaLife, and Shellhammer will become an advisor. "It's definitely AhaLife, and Bezar will be going away," Shellhammer said.