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Farfetch Expands Into Beauty

Photo: Space.NK/Facebook

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Fashion e-tailer Farfetch just keeps growing. The site just signed its 400th boutique across the globe, and now it's getting into beauty too.

According to a press release, Farfetch's beauty section will launch on February 29th with newly signed boutique Space NK Apothecary. The site will offer skincare, haircare, makeup, and male grooming products from brands like Eve Lom, Lipstick Queen, By Terry and Kevyn Aucoin.

In addition to beauty, Farfetch will also add kids as a new category. Shop Stella McCartney Kids, Burberry Kids, Roksanda, and more on March 1st.

The Farfetch team now numbers 1000 staff members across 10 offices. Farfetch is scaling up its editorial content too with new hire Anya Ziourova brought on as executive editor-at-large.

"In Anya we have someone who brings her great vision and exceptional knowledge of the global fashion industry," Farfetch's chief marketing officer Stephanie Horton said in a statement. "Anya will be instrumental in defining the style and direction of our site’s content; as well as developing key collaborations with photographers, designers and brands."