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Roberto Cavalli is one of the first designer brands to open up shop in Iran since sanctions were lifted in the wake of the Iran nuclear deal, NPR reports.
The Italian fashion house opened its new two-story boutique in Tehran’s Zafaraniyeh neighborhood recently. The shop carries the full womenswear and menswear line as well as Cavalli's home and eyewear lines.
Designers are already focusing on shoppers in the Middle East — Dolce & Gabanna launched its first abaya collection this fall — but this could be the start of a whole new market for retailers and high-end brands.
Cavalli CEO Renato Semerari explained the decision to open the shop to WWD, saying, "the Iranian market is going through a new exciting period, and luxury brands such as Cavalli are looking at the country and its 80 millions of potential consumers with great attention."
"We think that Iran is set to become a very interesting market for luxury products, and we are happy to be among the first to open a monobrand in Tehran," he said.