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Stitch Fix has built a big business quickly by mixing technology with a human touch to help style women nationwide. Soon it plans to try the same recipe on men.
The San Francisco-based online retailer, which sends customers clothing and accessories styled to their tastes to try on at home, has started selling men’s clothing to a few thousand customers in a closed beta test, company executives told Re/code. This new men’s business will launch widely sometime in the fall.
"Since Day 1, people have told me you should have started with men," founder and CEO Katrina Lake said in an interview. "People perceive men should be easier, that men will love the convenience of this. … I’m proud we did women first because we learned a ton, and are better for it. It’s the right time to invest in men."