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Prada Hops on the ‘See Now, Buy Now’ Bandwagon

Photo: Victor Boyko/Getty Images

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Prada officially couldn't help itself. With several major fashion labels switching up their show schedule, the Italian house is hoping to get a piece of the action. WWD reports that Prada will show two handbags at its fall 2016 fashion show this Thursday that will be available for purchase immediately.

The two bags that will be up available right away are named the Cahier and the Pionnière.

The boxy Cahier bag comes in tan and white with bronze accents and has the appearance of an old hardcover book.

While the Pionnière's more rounded shape is inspired by a hunter's game bag, according to WWD.

And unlike several of the other labels showing shoppable collections that are merely pre-orders (we're looking at you, Burberry), these pieces will actually be in stores right away. Starting Friday, you can find the two bags at Prada stores in Milan, Paris, London, and New York City.

Prada joins the growing number of brands who are experimenting with this method, like the aforementioned Burberry, as well as Tommy Hilfiger, Michael Kors, Rebecca Minkoff, Thakoon, and Tom Ford are all experimenting with this method. Not everyone's on board though: More than 15 designers at Paris Fashion Week agreed to stick with the current schedule instead of trying out shoppable runway shows.


Photo: Prada via WWD


Photo: Prada via WWD