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Jeremy Scott took the reigns at Moschino two years ago and reimagined the Italian brand in his own outrageous image. In that short span, he's vaulted the label into the collective consciousness, aided largely in part by the buzzy co-opting of big-box brand logos (See: McDonald's, Barbie, and Windex).
Set in a literal junk shop — not the typical backdrop for Scott's over-the-top colorful collections — what came down the runway was only slightly divided between two themes. The first: a series of biker outfits that look like something the characters of Mad Max would wear to prom in the '80s. Metallic satin dresses and tops were paired with studded belts, distressed jeans, biker shorts, thigh-high leather boots, biker hats lifted straight from the head of a Village Person, and exaggerated gold hardware.
After that, the runway filled with costumes Tim Burton is presumably putting on hold right now for his next movie, like gowns with holes burnt into them and distinct char marks. One dress was even followed by a trail of smoke, as if it had just been lit on fire. (Scott tweeted during the lead up to the show: "#ITSLIT.") The pièce de résistance was a black dress that was a large chandelier — think Beauty and the Beast's Chandeleria.
Pieces from the collection are set to go on sale very shortly. (Scott was one of the first to experiment with looks off the runway that could be bought immediately. Struck by an iPhone case that looks like Windex? It could have been yours immediately after he showed it during his spring 2016 collection last September.)This Sunday, Stylebop will have several big logo shirts, including the label's Chanel logo flip with interlocking question marks.
The almost-immediately-shoppable collection will also include a new phone cover that looks like a pack of cigarettes with the label "Fashion Kills." Like the Windex-shaped case, these are guaranteed to sell out faster than you can say, "but why?"