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Sephora will carry a new line of beauty products inspired by America's first self-made female millionaire Madam C.J. Walker, according to a press release. Walker made her fortune by selling hair care products during the early 1900s. The new line created by Sundial Brands will honor Walker's legacy of creating the first hair care line for black women.
Sephora is launching a total of four collections of Madam C.J. Walker Beauty Culture. Each targets a specific need and come with titles that promise to smooth and style, prevent frizzing and block humidity, define curls, and nourish the scalp.
Adding to its hair categories is an important part of Sephora's development, according to its vice president Priya Venkatesh. "Hair continues to be a critical focus area for us, and a key piece of our category strategy is ensuring that we have the most innovative and unique brands to support our clients' hair concerns and needs," she says via the release.
Walker's great-granddaughter A'Leila Bundles also emphasized the importance of bringing these products to Sephora. "Madam C.J. Walker Beauty Culture is taking what Madam Walker envisioned more than 100 years ago to a fresh, new level with products and formulas I believe she may have imagined for the 21st century." she says.
Shop the collection at Sephora on March 4th.