clock menu more-arrow no yes

Filed under:

Caitlyn Jenner Created a Lipstick for MAC

Photos: MAC

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Caitlyn Jenner is officially partnering with a beauty brand, following in the Kardashian tradition. MAC just announced a partnership with Jenner on a lipstick that will launch on April 7th.

The limited-edition lipstick is a rosy nude shade in a cremesheen, and its name is poetic: "Finally Free."

"I wanted a name that I use, and which represents the community. This is who I am: Finally Free," Jenner told MAC in an interview.

100% of the selling price of the $17 lipstick will go toward the MAC AIDS Fund Transgender Initiative, in support of its work with transgender communities.