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Oscars 2016 Red Carpet: Giuliana Rancic Is Shilling a Smartwatch

Jason Merritt/Getty Images

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E's red carpet coverage has just kicked off and there's one *hot* accessory that's already caught our eye: Giuliana Rancic's big, black smartwatch. I moonlight as a nerd who is fascinated with wearable technology, so this obvious product placement is especially LOL to me. Tech brands are dying to break into the fashion world, and tonight sweet Giuli is their mule.

Our noble celebrity fashion correspondent did share the details of her watch on Twitter, lest ye wonder "What is that fun-sized tire on G's wrist?"

Samsung would be the culprit, the exact model being the Gear S2.