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Gwyneth Paltrow’s Goop Skincare Is Here—& Starts at $90

Photo: Goop

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Goop-branded skincare launches today, just a month after Gwyneth Paltrow and Juice Beauty unveiled a natural makeup line. Goop by Juice Beauty is now live on Goop's site, and GP promises that the six products' organic botanicals will help you "experience the Goop Glow."

It's all packaged in minimal white packages with a simple G logo, and the line spans from face oil to a facial mask.

Nobody said organic moisturizer by Gwyneth Paltrow would be cheap, though. The line starts at $90 for the melting cleaner and $90 for the eye cream. It tops out at $140 for the night cream. Even the travel-sized product set is over $100: four Goop products packaged together in a "Discovery Set" retails for $125.