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If you think LA’s biggest event this weekend was the Oscars, you are sorely mistaken. I know this to be true because photo evidence exists of Drew Barrymore living my personal dream: She was hanging out with a human-sized Pikachu on a Saturday night.
The party part wasn't completely random. February 27th was the 20th anniversary of Pokémon, and as a result, there were worldwide celebrations, this bizarre LA soiree included. But it was there, in the Hollywood Hills' Sunset Tower, that Barrymore announced she will be the Japanese company’s new brand ambassador. Pokémon is expanding into US retail with "unisex fashion, accessories, and home decor," according to Racked's sister site Polygon, and Barrymore is the face of the movement.
I have SO many questions
1. Why was Drew blessed with this high honor?
2. Doesn’t she have a beauty line to worry about?
3. What about movies to make?
4. What exactly does Pokémon fashion look like?
5. How much will they cost?
At this moment, there are few answers. Barrymore told The Daily Beast, "I think what they’re doing with fashion is very current with what Moschino and Opening Ceremony and Rodarte are doing. There’s a playfulness that we’re now allowed to have in fashion again for the first time in years." Okay, sure, but that's still SO VAGUE, Drew! I need more info.
Taking anime into the world of high fashion may seem corny to a lot of people, but as a lifelong Pokémon lover, I’m pretty psyched. The world of Pokémon is filled with weird and adorable creatures that are so creative. It would be refreshing, and as Drew pointed out, fun for the fashion world. I trust that this will be an improvement from the t-shirts I wore when I was nine and to be honest I really just hope we get more giant Pikachu hugs and photo-ops. At the very least let's get these guys to the states.