Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Taylor Swift must be feelin' like making 22 bajillion dollars. Mashable reports that the pop star is working on a mobile game in the same vein as Kim Kardashian: Hollywood.
Swift is working with Glu Mobile, the same company behind Kardashian's game, to bring her mobile adventure to the small screen. Glu hasn't shared many details beyond announcing a "multi-year" partnership with Swift and a late 2016 release of her app.
Kim Kardashian: Hollywood has been a veritable goldmine for the reality star. It raked in $74 million in revenue in its first 10 months and continues to crank out Balmain-related content and new characters, like Chanel designer Karl Lagerfeld.
Not all pop stars have found the same success with Glu Mobile, though. Swift-rival Katy Perry released her app, Katy Perry Pop, in December and it already ranks below Kardashian's app in terms of popularity.
Do you even know which of these apps have been released and which haven't? Statham's and Spears's are both out, but neither of these seem to have had the same impact Kardashian's game did, so maybe the path to mobile app success is more fraught with difficulties than we imagined.
We can only imagine the journeys characters in Swift's mobile games will go on. Maybe you'll have to bring together the strongest #squad or write lyrics about ex-boyfriends that are subtle but not so subtle that you can't figure out who's being shaded.