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Nasty Gal Hit by More Layoffs

Photo: Scott Grover/Nasty Gal

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Nasty Gal is starting off 2016 with another round of layoffs. WWD is reporting that the brand let go of 10% of its staff today.

"Today we had to layoff 19 employees as part of a strategic restructuring," said Nasty Gal CEO Sheree Waterson said in a statement. "While this was a difficult decision to make, it is necessary and will allow us to continue to evolve as a company."

Nasty Gal went through several waves of layoffs in the past few years, including dismissing 20 tech and PR staffers in September 2014. Some of Nasty Gal's layoffs resulted in a lawsuit accusing the brand of systematically and illegally terminating pregnant employees.

Founder and #Girlboss author Sophia Amoruso stepped down as CEO in early 2015, appointing retail guru Waterson in her place, with hopes to rebuild early momentum.

A former Nasty Gal buyer described the waves of layoffs to Racked last year, and she estimated the cuts took the brand from a peak of almost 300 employees to barely 100 employees.

"You always heard from the grapevine, like, 'Shit, I think there’s going to be a layoff this week,'" she said. "And then you’re sitting down like, 'Who’s it going to be? Is it going to be you? Is it going to be me? Is it going to be her?' You didn't know. And then next thing you knew, your number’s up."

Nasty Gal's not the only e-commerce company that's currently restructuring. Birchbox laid off 15% of its staff last week.