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‘Anti-Grooming’ Is the Latest Male Grooming Trend

Photo: Monica Schipper/Getty Images

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The no-makeup, "I woke up like this" look for women involves flawless skin and seemingly effortless perfection, but the men’s version is something called "anti-grooming," and it's meant in the most literal way possible.

That's phrase that appeared in a press release Racked received today describing the look at menswear designer John Elliott's fall 2016 runway show, which was inspired by pulling an all-nighter at the club. As in emphasized dark eye circles, shiny skin, and a carefully achieved disheveled, hungover aura.

Here's how the show's makeup artist Colleen Runne explained it:

The eye detail is added darkness around and under the eye to look tired. Also there will be a bit of sheen on the cheek to give the skin a slight sweaty look. Keep the skin raw. Only clean up skin where needed, including razor burn, redness around the nose, etc. No powder.

Anti-grooming requires multiple products, it turns out. Runne started out with Soho-based brand Anthony's Wake Up Call lotion or the Oil Free Facial Lotion for a base glow. She then added Anthony High Performance Continuous Moisture Eye Cream (go easy on this if you're not on the runway, it gets really shiny).

Runne followed that up with the brand's ingrown hair treatment, aftershave balm, hand cream, and lip balm. Total retail price for looking like you stayed out all night? $183.

See what anti-grooming looks like on male models and not random greasy guys in dive bars here: